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Why Lidespy · Pillar 03

Qualified leads, booked meetings,real pipeline.

Not impressions. Not MQLs that die on contact with sales. We report on the metrics your CFO recognises — accepted leads, held meetings and pipeline contribution — and we are willing to be measured on them.

Book a strategy call→How it works→
By the numbersLidespy
The unit we report against
SQL
Leads replaced if they fail your criteria
100%
Pipeline contribution reporting
Weekly
Engagement models, including performance-based
3
On this page
01We agree what counts as a lead first→02Attribution through to pipeline, not to the form→03Reporting your revenue team can read→04Commercial terms that share the risk→
We agree what counts as a lead firstAttribution through to pipeline, not to the formReporting your revenue team can readCommercial terms that share the riskWe agree what counts as a lead firstAttribution through to pipeline, not to the formReporting your revenue team can readCommercial terms that share the risk
How it works
01We agree what counts as a lead first02Attribution through to pipeline, not to the form03Reporting your revenue team can read04Commercial terms that share the risk
01

We agree what counts as a lead first

Most disputes about lead quality are really disputes about definition. Before a campaign starts we write down the qualification criteria — title, company size, budget authority, timing — and both teams sign it. Anything that fails it is replaced, not argued over.

Written qualification criteria agreed before launch
BANT or your own custom framework, whichever sales uses
Rejected leads replaced at no cost, no negotiation
Rejection reasons fed back into the targeting model
02

Attribution through to pipeline, not to the form

A form fill is not an outcome. We track each delivered lead through acceptance, meeting held, opportunity created and closed-won, so the number you see is what the program actually contributed to revenue.

CRM sync with campaign and source stamped on every record
Lead-to-opportunity and opportunity-to-won conversion tracked
Cost per accepted lead, per meeting and per opportunity
Monthly pipeline contribution reported alongside spend
03

Reporting your revenue team can read

Weekly delivery reports with the records and the reasoning, monthly reviews with the trend and the recommendation. No dashboards that require an interpreter, and no metrics that exist only to look good.

Weekly lead delivery report with qualification notes
Monthly performance review with channel-level breakdown
Clear read on what to scale, what to fix and what to stop
Full visibility into every campaign we run for you
04

Commercial terms that share the risk

Project, retainer or performance-based. If you want the first engagement priced on delivered outcomes rather than on effort, that is a conversation we are happy to have — the model should match how confident we both are.

Project engagements for a defined campaign or launch
Monthly retainers for ongoing programs
Performance-based pricing on qualifying programs
Scale up or down as programs prove out
Services built on this

The programs where this shows up first.

Demand Generation
We build and execute full-funnel demand generation programs that identify in-market buyers, engage decision-makers across multiple channels, and deliver qualified leads ready for sales follow-up.
Account-Based Marketing (ABM)
Target your most valuable accounts with precision. We build buying committee maps, identify key decision-makers, and orchestrate coordinated outreach across email, advertising, and human channels.
Content Syndication
Distribute your best content — whitepapers, eBooks, webinars, reports — to verified B2B audiences actively researching your category. Every content lead meets your ICP filters.
The other pillars
Precision Targeting
ICP-matched audiences, buying committee intelligence and intent data activation. We do the targeting work before a single email goes out — because no amount of creative rescues a campaign pointed at the wrong people.
Multi-Channel Execution
Email, ABM, content syndication, telemarketing, webinars and SDR outreach — planned, sequenced and timed as a single program rather than six vendors sending into the same inbox in the same week.

Ask us what the last program actually contributed.

We will walk you through a real campaign — the spend, the accepted leads, the meetings held and the pipeline created.

Book a strategy call