How we handle Canada's Anti-Spam Legislation — consent before a message is sent, clear sender identification, and unsubscribes that take effect within 10 business days.
Canada's Anti-Spam Legislation is a consent-first law: a commercial electronic message may be sent to a Canadian recipient only with their express or implied consent, and it must identify the sender and carry a working unsubscribe. It applies to B2B email just as it does to consumer marketing, so every campaign reaching Canada is scoped against it before launch.
Where we rely on express consent it is collected with a clear, unticked opt-in that states the purpose and names who is asking, and we keep a record of when and how it was given.
We rely on implied consent only where CASL recognises it, and we track its expiry:
Contacts without a documented basis are excluded from Canadian sends rather than risked.
Every message includes an unsubscribe mechanism that can be used at no cost, is readily performed, and remains valid for at least 60 days after sending. Requests are given effect within 10 business days and applied across all of our campaigns and the sponsoring client's suppression file.
Because the burden of proving consent sits with the sender, we keep consent source, date and method for every Canadian contact, along with unsubscribe timestamps, for as long as the contact remains on any list and for a reasonable period afterwards.
Write to us and a member of the team will respond. For data requests, please include the email address the request relates to.