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Service 02 · Content Syndication

Your best content, in front of buyersalready researching.

Whitepapers, eBooks, webinars and reports distributed to verified B2B audiences in active research — with every lead filtered against your ICP before it reaches you.

At a glanceLidespy
Every lead filtered before delivery
ICP
Or flat fee — your choice
CPL
Lead volume commitments
Guaranteed
CAN-SPAM and CASL aligned
GDPR
Content campaign setup and managementAudience segmentation and filteringLead capture and qualificationCPL or flat-fee pricing optionsLead delivery in your preferred format (CSV, CRM sync)Content campaign setup and managementAudience segmentation and filteringLead capture and qualificationCPL or flat-fee pricing optionsLead delivery in your preferred format (CSV, CRM sync)
Key benefits
Reach buyers in active research phase
ICP-matched content distribution
BANT or custom lead qualification
Guaranteed lead volume delivery
GDPR and CAN-SPAM compliant
What you get

Every deliverable below is part of the standard engagement.

01

Content campaign setup and management

We take your existing asset, position it for the audience it needs to reach, and run the campaign end to end — including the promotion copy, the landing experience and the pacing across the flight.

Included
Asset review and positioning for the target segment
Promotion copy written and tested per segment
Delivery paced across the flight rather than dumped
Ongoing management, no self-serve dashboard to babysit
02

Audience segmentation and filtering

The filters are the product. Job title, seniority, company size, industry, region, tech stack — set before launch and enforced on every record, not applied as a best-effort afterthought.

Included
Firmographic and technographic filters set per campaign
Named-account targeting where you have a list
Competitor and existing-customer suppression applied
Segment-level reporting so you can see which filter performs
03

Lead capture and qualification

Every lead that downloads is verified and qualified before it reaches you. Where you need more than a form fill, we add custom qualification questions or a follow-up call to confirm fit and timing.

Included
BANT or your own custom qualification framework
Custom profiling questions at the point of download
Email and phone validation before handoff
Off-criteria leads replaced, not invoiced
04

CPL or flat-fee pricing options

Pay per qualified lead when you want the risk on us and the volume predictable, or take a flat fee when you want the whole flight and the reporting for a fixed number. Both come with the volume commitment in writing.

Included
Cost-per-lead pricing with an agreed volume commitment
Flat-fee flights for defined campaign windows
Pricing set by filter depth, region and seniority
No charge for leads that fail the agreed criteria
05

Lead delivery in your preferred format (CSV, CRM sync)

Leads land the way your team already works — a weekly CSV, a direct CRM sync, or straight into a nurture sequence — with source, asset and consent trail attached to every record.

Included
CSV, CRM sync or marketing-automation handoff
Asset, campaign and consent source stamped per record
Weekly delivery cadence with running totals
Full audit trail available on request
How the engagement runs
01
Asset and audience
We review the content you have, pick the strongest asset for the segment and set the filters every lead will be held to.
02
Campaign build
Promotion copy, qualification questions and delivery format are agreed, and volume targets are committed in writing.
03
Flight
The asset is distributed to in-market audiences and paced across the flight, with segment performance visible throughout.
04
Delivery
Qualified leads arrive weekly with their consent trail; anything off-criteria is replaced before it is invoiced.
Common questions
What if we do not have a content asset?+

We can run against an existing webinar recording or report, or produce the asset with you first — most campaigns launch faster with something you already own.

How is a lead qualified beyond the download?+

Custom profiling questions at the point of download, plus a verification step. Where you need BANT confirmed, we add a follow-up call before handoff.

Is the audience really in-market?+

Distribution targets audiences actively researching your category. Intent signals sit behind the targeting, and segment-level reporting shows you which ones converted.

How do you handle GDPR?+

Lawful basis is documented per region before launch and the consent source travels with every record we deliver.

Ready to start with Content Syndication? Let's scope it.

We will review your goals, agree the qualification criteria and come back with a plan you can hold us to.

Launch a content syndication campaign