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Practical writing on ABM, intent data, content syndication and deliverability — from the team running the campaigns, not the marketing department.
One email a month: what worked in live B2B campaigns, with the numbers. No drip sequence.
Is Cold Email Still Worth It in 2026? What the Data Actually Shows
Cold email reply rates have dropped hard since 2022, but it hasn't stopped working — it's stopped working the old way. Here's what actually moves the needle in 2026.
Why Your MQLs Aren't Turning Into Sales Conversations (And How to Fix It)
MQL-to-SQL conversion rates are stubbornly low across most B2B pipelines. The problem usually isn't sales follow-up — it's how the lead got labeled an MQL in the first place.
AI SDRs vs. Human Appointment Setters: What's Actually Working in 2026
AI SDR adoption tripled in a year, but the "replace your whole team" pitch doesn't hold up for most B2B companies. Here's where AI helps, where humans still win, and how most teams are actually structured.
B2B Content Syndication in 2026: Is It Still Worth the Spend?
Content syndication remains one of the highest-volume B2B lead channels, but the "publish everywhere, capture every form fill" version of it is producing worse leads than ever. Here's what's changed.
The Real Cost of Bad B2B Data (And How to Actually Fix Your List)
The average B2B data provider delivers roughly 50% accuracy. Here's what that actually costs a growing sales team, and the practical framework for evaluating a provider before you buy.
Account-Based Marketing in 2026: A Practical Guide for Mid-Market B2B Teams
ABM isn't just an enterprise tactic anymore, but most mid-market teams still run it like a slightly-more-personalized version of mass marketing. Here's what a lean, practical ABM program actually looks like.
Does Cold Calling Still Work in B2B? Here's What the 2026 Numbers Say
"Cold calling is dead" has been said every year since 2015. The 2026 data says otherwise — as long as you're calling the right people, the right way.
TOFU, MOFU, BOFU: Building a Multi-Funnel Lead Gen Strategy That Actually Converts
Most B2B teams have a funnel diagram on a slide somewhere and a lead gen program that ignores it completely. Here's how to actually build campaigns around each stage instead of running one generic motion for everyone.
Buyer Intent Data Explained: How to Use It Without Wasting Your Budget
Intent data has gone from a nice-to-have to something most high-performing B2B teams use, but it's also easy to buy and never actually act on. Here's what it is, what it isn't, and how to use it well.
In-House vs. Outsourced Appointment Setting: The Real 2026 Cost Comparison
The salary line item for an in-house SDR isn't the real cost. Here's the fuller comparison B2B leaders are actually running in 2026 before deciding whether to build or outsource pipeline generation.
GDPR, CCPA, and Your B2B Contact Data: A 2026 Compliance Checklist
"It's business contact data, not personal data" stopped being a valid excuse years ago. Here's what actually applies to your outbound list in 2026, and how to check whether your current data source holds up.
Why Email-Only Outbound Is Dying in 2026 (And What to Do Instead)
A single-channel outbound sequence is competing against a full inbox, a distracted LinkedIn feed, and a phone that almost nobody calls anymore. Here's why coordinating channels is outperforming any one of them alone.
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