Verified audience profiles built from intelligence platforms, intent data and human research — so your campaigns start with a targeting advantage instead of an assumption about who your buyers are.
Every deliverable below is part of the standard engagement.
One document that answers who to reach, why them, and what to say. It sets out the profile with the evidence behind it — the patterns in your own won deals, the market you can actually address, and where the reachable audience sits.
The profile is only useful if you can reach the people in it. Each segment comes with a verified, enriched contact set — validated at delivery rather than at the point the record was first collected.
Which accounts in your addressable market are researching right now, what they are researching, and how that has moved over the last quarter — with the surges attached to named accounts rather than shown as an aggregate trend.
A scoring model your team can apply to any account, so the definition survives past this report. Weighted on the attributes that actually predicted a won deal in your data, not on the ones that feel important.
Where this audience is actually reachable, and what it will cost. We recommend the channel mix from the segment's buying cycle and committee size, with an indicative budget split rather than a menu of everything we sell.
Read access to closed-won and closed-lost data for the last 12–24 months, and time with whoever knows why deals were won. Everything else we source.
Usually, yes — most teams have a persona description rather than a scored, evidence-backed model. The common outcome is a segment you were under-investing in.
No. The report, database and scoring model are yours to use with any agency or in-house team.
Every record is validated at the point of delivery, and each carries its source and date so you can see what you are working with.
We will review your goals, agree the qualification criteria and come back with a plan you can hold us to.
Get your audience intelligence report