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Service 01 · Demand Generation

Demand generation that ends insales-ready leads.

We identify in-market buyers, engage the whole decision-making committee across channels, and hand your team leads that meet criteria you signed off before the campaign started.

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At a glanceLidespy
From brief to first delivered leads
4–6 wks
Channels available in the mix
6
Lead delivery and reporting
Weekly
Off-criteria leads replaced
100%
On this page
01Target account list building→02Campaign strategy and execution plan→03Multi-channel outreach sequences→04Weekly lead delivery reports→05Pipeline contribution tracking→
Target account list buildingCampaign strategy and execution planMulti-channel outreach sequencesWeekly lead delivery reportsPipeline contribution trackingTarget account list buildingCampaign strategy and execution planMulti-channel outreach sequencesWeekly lead delivery reportsPipeline contribution tracking
Key benefits
ICP-matched audience targeting
Intent data activation for in-market buyers
Multi-channel campaign orchestration
Qualified lead delivery with full reporting
Scalable from SMB to enterprise
What you get

Every deliverable below is part of the standard engagement.

01

Target account list building

The program starts with the list, because everything downstream inherits its quality. We build the target account list from your closed-won pattern, size it against your budget and coverage goals, and verify every record before it enters a sequence.

Included
ICP rebuilt from closed-won and closed-lost evidence
Account tiering so spend follows the accounts worth it
Buying committee contacts named per account
Suppression applied against your existing pipeline and customers
02

Campaign strategy and execution plan

Before anything sends, you get the plan: which accounts, which channels, which messages, in what order, on what dates, against which targets. One document your marketing and sales leads can both sign off.

Included
Channel mix modelled on your deal size and cycle length
Message and offer progression mapped per funnel stage
Week-by-week calendar with volume and lead targets
Qualification criteria agreed and written down up front
03

Multi-channel outreach sequences

Email, content, phone and LinkedIn touches run off one timeline, so each contact builds on the last. A prospect who downloads a report gets a call that references it — not a cold pitch from a channel that never saw the download.

Included
7–14 coordinated touches per account before qualification
Behaviour-triggered branches on open, download and reply
Frequency capped per contact and per account
Full call recordings and notes delivered with every meeting
04

Weekly lead delivery reports

Leads arrive weekly in your format of choice, each with the qualification notes behind it. Nothing is delivered in bulk at the end of a month, and nothing arrives without a reason attached.

Included
CSV or direct CRM sync, campaign and source stamped
Qualification notes and call context per record
Rejected leads replaced at no cost, reasons fed back to targeting
Running totals against the volume targets you agreed
05

Pipeline contribution tracking

We track delivered leads through acceptance, meeting held, opportunity created and closed-won — so the program is reported in the same terms your revenue team already uses.

Included
Lead-to-opportunity and opportunity-to-won conversion tracked
Cost per accepted lead, per meeting and per opportunity
Monthly pipeline contribution reported next to spend
Clear read on what to scale, what to fix and what to stop
How the engagement runs
01
Brief and ICP build
We review your closed-won data, agree the ICP and write the qualification criteria both teams will be measured against.
02
Audience and plan
The target account list is built and verified; you approve the channel mix, messaging and week-by-week calendar.
03
Launch and sequence
Coordinated outreach begins across the agreed channels, with qualification running continuously rather than at the end.
04
Deliver and optimise
Leads land weekly with notes; budget shifts monthly toward whichever channels are producing accepted pipeline.
Common questions
How fast do the first leads arrive?+

Typically four to six weeks from signed brief — two for ICP work and list build, then the first delivery in the second or third week of live campaigning.

What happens to leads that do not meet the criteria?+

They are replaced at no cost. The rejection reason goes back into the targeting model, so the same miss does not repeat.

Can you work inside our CRM?+

Yes. Leads sync directly with campaign and source stamped on each record, so attribution works in the system your team already reports from.

Do we have to run every channel?+

No. The mix is set by your deal length and committee size — some programs are email and content only, others need SDR outreach from week one.

Pairs well with
Content Syndication
Distribute your best content — whitepapers, eBooks, webinars, reports — to verified B2B audiences actively researching your category. Every content lead meets your ICP filters.
Account-Based Marketing (ABM)
Target your most valuable accounts with precision. We build buying committee maps, identify key decision-makers, and orchestrate coordinated outreach across email, advertising, and human channels.

Ready to start with Demand Generation? Let's scope it.

We will review your goals, agree the qualification criteria and come back with a plan you can hold us to.

Start a demand generation campaign