Buying committee maps, decision-maker identification and coordinated outreach across email, advertising and human channels — ABM that reaches the whole committee instead of one contact who never replies.
Every deliverable below is part of the standard engagement.
The account list is built from fit and intent together — the accounts that look like your best customers and are showing signs of researching now — then tiered so the 1:1 effort goes where it can pay for itself.
For every account on the list we name the people, not the personas — verified work emails and direct dials for the economic buyer, the technical evaluator, the end user and procurement.
One plan covering every channel and every account tier: which play runs where, what each committee role sees, in what order, and where sales takes over from marketing.
ABM is measured on accounts, not on clicks. Reporting rolls every touch up to account level so you can see which accounts are warming, which are flat, and which are ready for a sales conversation.
The number that predicts whether an ABM deal closes is how many of the committee you have actually engaged. We track coverage per account and flag the gaps while there is still time to close them.
It depends on tier. A 1:1 program runs well at 20–50 accounts; 1:few works at a few hundred; 1:many can run into the thousands. Most programs use all three.
Yes — that is a common starting point. We audit the account list, the committee coverage and the intent data behind it, then rebuild whichever layer is failing.
Yes, at the handoff. The plan defines exactly which signals send an account to sales and what context travels with it, so the involvement is defined rather than ad hoc.
Everything rolls up to the account. Engagement score, committee coverage and pipeline per tier replace per-email click metrics.
We will review your goals, agree the qualification criteria and come back with a plan you can hold us to.
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