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Service 04 · Email Marketing

Email that lands in the inbox,and gets a reply.

Precision B2B email to verified decision-makers at your target accounts — built for deliverability, compliance and reply rate, not for a screenshot of an open-rate chart.

Launch your email campaign→Estimate a campaign budget→
At a glanceLidespy
Verified deliverability on delivered records
95%+
Purchased or scraped lists used
0
Subject and offer testing on every send
A/B
Deliverability and performance reporting
Weekly
On this page
01List build and segmentation→02Email copy and template creation→03Campaign deployment and monitoring→04Deliverability and performance reporting→05Lead handoff and follow-up sequencing→
List build and segmentationEmail copy and template creationCampaign deployment and monitoringDeliverability and performance reportingLead handoff and follow-up sequencingList build and segmentationEmail copy and template creationCampaign deployment and monitoringDeliverability and performance reportingLead handoff and follow-up sequencing
Key benefits
Verified B2B contact database access
Deliverability-optimized campaign setup
Personalized messaging at scale
A/B testing and optimization
GDPR, CAN-SPAM, and CASL compliant
What you get

Every deliverable below is part of the standard engagement.

01

List build and segmentation

Deliverability starts with the list, not the sending tool. We build from verified, permission-based records matched to your ICP, then segment by persona and funnel stage so each send has one audience and one job.

Included
Verified work emails, validated at the point of send
Segmentation by persona, seniority, industry and stage
Suppression against customers, open opportunities and opt-outs
List hygiene re-run before every wave, not once at setup
02

Email copy and template creation

Copy written per persona and per stage, in the register a busy buyer actually reads — short, specific, and about their problem. Templates are built plain-text-first so they render the same everywhere and do not trip spam filters.

Included
Message variants per persona and funnel stage
Plain-text-first templates that render across clients
Subject and preview lines built as testable pairs
Compliance footer and opt-out wired in by region
03

Campaign deployment and monitoring

Authentication, domain warm-up and send pacing are set before the first campaign goes out, and monitored live once it does. If placement drifts, we throttle and fix it mid-flight rather than after the report.

Included
SPF, DKIM and DMARC verified before the first send
Domain and IP warm-up with paced volume ramp
Live bounce, complaint and placement monitoring
Sends throttled or paused the moment placement drops
04

Deliverability and performance reporting

You get the numbers that predict revenue and the ones that predict deliverability, side by side — replies and meetings alongside bounce, complaint and placement rates, so a rising open rate never hides a dying domain.

Included
Replies, positive replies and meetings booked
Bounce, complaint and unsubscribe rates per segment
Inbox placement tracked separately from open rate
A/B results reported with the variant that won and why
05

Lead handoff and follow-up sequencing

A reply is only worth having if someone acts on it. Interested repliers route to your team the same day with the thread and context attached; everyone else moves into a follow-up sequence rather than going cold.

Included
Same-day routing of positive replies with full thread context
CRM sync with campaign, segment and source stamped
Nurture sequencing for not-now and no-reply contacts
Re-engagement waves scheduled off the original send data
How the engagement runs
01
Audience and infrastructure
We build and verify the list while setting up authentication, warm-up and sending domains — the two halves that decide whether anything lands.
02
Copy and templates
Message variants are written per persona and stage, built into plain-text-first templates and set up as testable pairs.
03
Send and monitor
Volume ramps on a paced schedule with bounce, complaint and placement watched live, and throttled the moment anything drifts.
04
Report and hand off
Positive replies route to sales the same day; performance and deliverability are reported together every week.
Common questions
Do you send from our domain or yours?+

Either. Sending from a dedicated subdomain protects your primary domain's reputation during ramp-up, which is what we usually recommend for a first program.

Why do you report placement instead of open rate?+

Open tracking has been unreliable since mail privacy protection started pre-fetching images. Placement, replies and meetings are the numbers that still mean something.

How do you stay compliant across regions?+

Lawful basis is documented per region before launch, opt-outs propagate across every channel we run, and the consent source travels with each record.

How many emails per contact?+

Frequency is capped per contact and per account across the whole program, so a contact in three campaigns does not receive three times the volume.

Pairs well with
High-Intent B2B Data
Access verified, permission-based B2B contact databases built for outreach. Every record is validated, enriched, and matched to your ICP — no recycled or low-quality lists.
Demand Generation
We build and execute full-funnel demand generation programs that identify in-market buyers, engage decision-makers across multiple channels, and deliver qualified leads ready for sales follow-up.

Ready to start with Email Marketing? Let's scope it.

We will review your goals, agree the qualification criteria and come back with a plan you can hold us to.

Launch your email campaign