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Why Lidespy · Pillar 01

Every campaign starts withthe right list.

ICP-matched audiences, buying committee intelligence and intent data activation. We do the targeting work before a single email goes out — because no amount of creative rescues a campaign pointed at the wrong people.

Request a sample audience→How it works→
By the numbersLidespy
Countries covered
50+
Committee roles mapped per account
9
Verified deliverability on delivered records
95%+
Recycled or scraped lists
0
On this page
01ICP definition, not ICP assumptions→02The buying committee, mapped→03Intent data you act on, not admire→04Verified before delivery, every record→
ICP definition, not ICP assumptionsThe buying committee, mappedIntent data you act on, not admireVerified before delivery, every recordICP definition, not ICP assumptionsThe buying committee, mappedIntent data you act on, not admireVerified before delivery, every record
How it works
01ICP definition, not ICP assumptions02The buying committee, mapped03Intent data you act on, not admire04Verified before delivery, every record
01

ICP definition, not ICP assumptions

Most target lists are a filter someone set once and never revisited. We start from your closed-won data — which accounts actually bought, at what size, in what industry, running what stack — and rebuild the profile from evidence rather than from the deck.

Closed-won and closed-lost analysis to find the real pattern
Firmographic, technographic and behavioural scoring model
Segment tiers so budget follows the accounts worth the spend
Documented exclusions and suppression rules from day one
02

The buying committee, mapped

B2B deals are not signed by one person. We map the full committee for every target account — economic buyer, technical evaluator, end user, procurement — so outreach reaches the people who can actually move the deal, and nobody who matters is missed.

Named decision-makers with verified work email and direct dial
Role and seniority coverage tracked per account
Reporting-line context so messaging lands per persona
Coverage gaps flagged before the campaign launches
03

Intent data you act on, not admire

Intent signals only matter if they change what you do this week. We monitor category and competitor research activity across your target accounts and route surging accounts straight into live outreach, with the reason for the surge attached.

Category, competitor and solution-level intent monitoring
Weekly surge list with the topic that triggered it
Prioritised outreach queues for sales, refreshed continuously
Signal decay handling so stale accounts drop out
04

Verified before delivery, every record

Every contact we hand over is validated and enriched at the point of delivery — not at the point it was first collected. Records that fail verification never reach your CRM, and the ones that do arrive with the fields your sequences need.

Multi-step email and phone validation before handoff
Enrichment: title, seniority, company size, region, tech stack
Suppression file applied against your existing pipeline
Replacement guarantee on any record that bounces
Services built on this

The programs where this shows up first.

Audience Intelligence
Before you spend a dollar on outreach, know exactly who to reach. We build verified audience profiles using business intelligence platforms, intent data, and human research to give your campaigns a targeting advantage.
High-Intent B2B Data
Access verified, permission-based B2B contact databases built for outreach. Every record is validated, enriched, and matched to your ICP — no recycled or low-quality lists.
Account-Based Marketing (ABM)
Target your most valuable accounts with precision. We build buying committee maps, identify key decision-makers, and orchestrate coordinated outreach across email, advertising, and human channels.
The other pillars
Multi-Channel Execution
Email, ABM, content syndication, telemarketing, webinars and SDR outreach — planned, sequenced and timed as a single program rather than six vendors sending into the same inbox in the same week.
Revenue-Focused Outcomes
Not impressions. Not MQLs that die on contact with sales. We report on the metrics your CFO recognises — accepted leads, held meetings and pipeline contribution — and we are willing to be measured on them.

See the targeting before you commit to the campaign.

We will build a sample audience against your ICP so you can judge the list quality first — not after the invoice.

Request a sample audience