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Why Lidespy · Pillar 02

Six channels, one program,one timeline.

Email, ABM, content syndication, telemarketing, webinars and SDR outreach — planned, sequenced and timed as a single program rather than six vendors sending into the same inbox in the same week.

Book a program review→How it works→
By the numbersLidespy
Channels run in-house
6
Team, one campaign calendar
1
Touches per account before qualification
7–14
Delivery and reporting cadence
Weekly
On this page
01One calendar, not six vendors→02Channel mix chosen by the buying cycle→03Sequenced touches, not scattered ones→04Compliant in every region we run→
One calendar, not six vendorsChannel mix chosen by the buying cycleSequenced touches, not scattered onesCompliant in every region we runOne calendar, not six vendorsChannel mix chosen by the buying cycleSequenced touches, not scattered onesCompliant in every region we run
How it works
01One calendar, not six vendors02Channel mix chosen by the buying cycle03Sequenced touches, not scattered ones04Compliant in every region we run
01

One calendar, not six vendors

The usual failure mode is not a bad channel — it is three agencies hitting the same buyer with unrelated messages in the same fortnight. We run every channel off one campaign calendar, so each touch builds on the last instead of competing with it.

Single sequenced plan across every channel in the program
Frequency caps enforced per contact and per account
Message progression from awareness through to meeting request
One point of contact accountable for the whole program
02

Channel mix chosen by the buying cycle

Long, multi-stakeholder cycles need content syndication and ABM. Fast, transactional ones need email and SDR outreach. We set the mix from your deal length and committee size, then reallocate as the data comes in.

Mix modelled against deal size, cycle length and committee size
Budget reallocated monthly toward the channels producing pipeline
Channel-level CPL and conversion reported separately
Underperforming channels paused rather than defended
03

Sequenced touches, not scattered ones

A content download is followed by a relevant email, then a call that references what they read. Every touch has context from the one before it — which is the difference between a sequence and a series of interruptions.

Content-first entry, then progressive qualification
Email, phone and LinkedIn touches from one shared timeline
Behaviour-triggered branches on open, download and reply
Full call recordings and notes delivered with each meeting
04

Compliant in every region we run

Multi-channel across multiple regions means multiple legal regimes. We document the lawful basis per region before launch, and every record carries its consent and source trail with it.

GDPR, CAN-SPAM and CASL aligned by region
Documented lawful basis and source per record
Opt-out handling propagated across every channel
Full campaign audit trail available on request
Services built on this

The programs where this shows up first.

Demand Generation
We build and execute full-funnel demand generation programs that identify in-market buyers, engage decision-makers across multiple channels, and deliver qualified leads ready for sales follow-up.
Content Syndication
Distribute your best content — whitepapers, eBooks, webinars, reports — to verified B2B audiences actively researching your category. Every content lead meets your ICP filters.
Account-Based Marketing (ABM)
Target your most valuable accounts with precision. We build buying committee maps, identify key decision-makers, and orchestrate coordinated outreach across email, advertising, and human channels.
The other pillars
Precision Targeting
ICP-matched audiences, buying committee intelligence and intent data activation. We do the targeting work before a single email goes out — because no amount of creative rescues a campaign pointed at the wrong people.
Revenue-Focused Outcomes
Not impressions. Not MQLs that die on contact with sales. We report on the metrics your CFO recognises — accepted leads, held meetings and pipeline contribution — and we are willing to be measured on them.

One program. One calendar. One team accountable.

Tell us which channels you already run and we will show you where the overlap is costing you conversions.

Book a program review