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Service 12 · Digital Marketing

The channels that keep workingbetween campaigns.

Paid spend stops the day the budget does. Search, content, organic social and nurture keep compounding — we run them as one programme so your brand is already familiar by the time a campaign reaches the same buyer.

  • Always-on visibility between paid campaigns
  • SEO and content built around buyer search intent
  • Organic LinkedIn and social presence with a real cadence
  • Marketing automation and nurture that keeps leads warm
  • One reporting view across every owned channel
4
Owned channels run as one programme
6–9 mo
Before organic search compounds
Monthly
Reporting across every channel
1
Team, not four separate agencies
What you get

Every deliverable below is part of the standard engagement.

05 deliverables

Digital channel audit and strategy

We start with what you already have — rankings, traffic, social reach, the automation platform nobody has opened in a year — and work out which channels are worth investing in for your buyer, rather than running all of them at half strength.

  • Search, social, content and automation audited against your ICP
  • Competitor share-of-voice benchmarked per channel
  • Channel priorities set against deal size and cycle length
  • 12-month roadmap with owners, cadence and targets

SEO and content programme

Content mapped to the questions your buyers actually search, published on a cadence that holds, and built on technical foundations that let it rank. Not a blog nobody asked for.

  • Keyword and topic clusters built from buyer search intent
  • Technical SEO fixes prioritised by traffic impact
  • Editorial calendar with a volume you can sustain
  • Internal linking and schema applied as content ships

Organic social and LinkedIn management

LinkedIn is where B2B buyers form an opinion of you before any form gets filled. We run the company page and support your executives' presence with a cadence that survives a busy quarter.

  • Company page calendar and post production
  • Executive and founder post support and ghostwriting
  • Community management and comment response
  • Employee advocacy programme where you have the appetite

Marketing automation and nurture journeys

Most B2B leads are not ready when they first raise a hand. Nurture keeps them warm on their timeline instead of your quarter, and hands sales a contact with a history attached.

  • Lifecycle stages and lead scoring defined with sales
  • Nurture journeys per persona and funnel stage
  • Platform build in HubSpot, Marketo or Pardot
  • Sales alerts triggered on real buying behaviour

Monthly digital performance reporting

One report across every owned channel, tied to pipeline rather than vanity reach. It says what moved, what did not, and what we are changing next month.

  • Traffic, rankings, engagement and pipeline in one view
  • Channel-level contribution to opportunities created
  • What changed this month and what it produced
  • Next month's priorities agreed on the call
How the engagement runs
  1. 01
    Audit
    We benchmark your current search, social, content and automation against your ICP and your competitors, and agree which channels earn investment.
  2. 02
    Foundations
    Technical SEO, tracking, lifecycle stages and the content model are put right first, so everything published afterwards compounds instead of leaking.
  3. 03
    Run
    Content, social and nurture ship on a published cadence, with the calendar visible to your team a month ahead.
  4. 04
    Compound
    Monthly reporting drives the next month's priorities, and budget shifts toward whichever channel is producing opportunities.
Common questions
How is this different from your performance marketing service?+

Performance marketing is paid media — you buy attention and it stops when spend stops. This is the owned side: search, content, organic social and nurture, which take longer to build and keep working afterwards. Most clients run both.

How long before SEO shows results?+

Technical fixes can move things inside a quarter. New content ranking at scale is usually a six to nine month story. We will tell you up front if your timeline needs paid to bridge the gap.

Do you write the content or do we?+

We write it, working from interviews with your subject-matter experts. You approve everything before it publishes.

Which automation platforms do you work in?+

HubSpot, Marketo and Pardot most often. We work in your instance, and you keep the build and the data.

Ready to start with Digital Marketing? Let's scope it.

We will review your goals, agree the qualification criteria and come back with a plan you can hold us to.

Build your digital marketing engine