Paid search, LinkedIn, programmatic and display run as a pipeline channel — optimised toward cost per opportunity rather than cost per click, and reported against the spend that produced it.
Every deliverable below is part of the standard engagement.
Accounts built properly from the start — conversion tracking that fires on the right events, sensible campaign structure, and offline conversions fed back so the platforms optimise toward revenue instead of form fills.
Creative written for a B2B buyer who is evaluating, not impulse-buying. We produce variants per persona and stage, and retire the ones that lose rather than leaving a whole account on a single tired concept.
Targeting built from your account list and ICP rather than from platform-suggested interests, with bidding set by segment value — a Tier 1 account is worth paying more for, and the bid strategy should say so.
One report, weekly, in the language of pipeline — spend, qualified leads, opportunities and cost per opportunity by channel and campaign. Platform metrics are there if you want them, but they are not the headline.
A working session each month to decide what scales, what gets fixed and what gets cut — with budget reallocated toward whatever is producing opportunities rather than left where last quarter's plan put it.
Enough for the platforms to gather signal — usually a meaningful monthly floor per channel. We will tell you if your budget is better spent on one channel than split across three.
Because CPL rewards cheap leads. Feeding real opportunity data back to the platforms makes them find people who look like buyers rather than people who fill in forms.
Yours. You keep ownership of the accounts, the data and the history — including if you stop working with us.
Expect four to six weeks before the data is worth drawing conclusions from, and a quarter before the optimisation compounds into a stable cost per opportunity.
We will review your goals, agree the qualification criteria and come back with a plan you can hold us to.
Launch a performance marketing campaign