Buyers now shortlist through AI assistants and search summaries before they ever reach your site. We audit how your brand shows up in those answers, fix what is keeping you out, and track the change month over month.
Every deliverable below is part of the standard engagement.
We build the set of prompts your buyers actually use — category questions, comparison questions, problem statements — run them across the major assistants, and record whether you appear, how you are described, and who appears instead.
Specific changes to specific pages, ordered by the difference they will make. AI answers favour content that states things plainly, structures them clearly and can be verified elsewhere — most B2B sites fail on all three.
Where the gap is missing content rather than weak content, we write it — the comparison pages, definitional explainers and specific answers that assistants draw on when someone asks about your category.
The same prompt set, re-run every month, so you can see whether the work moved anything. Model behaviour shifts on its own — tracking against a fixed baseline is the only way to separate your progress from theirs.
Across your prompt set, who gets named and how often. Share of voice makes the gap concrete — and usually shows that the competitor winning the answers is not the one winning the market.
There is overlap in the fundamentals, but the target differs: assistants synthesise an answer and cite a few sources rather than ranking ten links, so verifiability and structure matter more than position.
Content and structure fixes typically show up within one to two monthly cycles. Establishing presence in a category where you have none takes longer.
No, and be wary of anyone who does — the systems are not deterministic and change without notice. What we guarantee is measurement against a fixed baseline and work aimed at the causes.
The major consumer and enterprise assistants plus AI search summaries. The exact set is agreed at kickoff and held fixed so the monthly numbers stay comparable.
We will review your goals, agree the qualification criteria and come back with a plan you can hold us to.
Improve your AI visibility