Resource library
02 / 03
Resources · Whitepapers

The long version,written down.

Whitepapers for the decisions that deserve more than a blog post — how to structure an ABM program, evaluate intent data, fix syndication quality and keep B2B data compliant. Each one draws on the campaigns we run.

At a glanceLidespy
Deep dives in the series
4
Campaigns the guidance draws on
500+
Delivered straight to your inbox
Email
No cost, no drip sequence
Free
The Buying Committee Playbook: ABM for mid-market teamsIntent Data, Decoded: sources, signal quality and activationContent Syndication Without the Junk LeadsCompliant B2B Data: GDPR, CAN-SPAM and CASL in practiceThe Buying Committee Playbook: ABM for mid-market teamsIntent Data, Decoded: sources, signal quality and activationContent Syndication Without the Junk LeadsCompliant B2B Data: GDPR, CAN-SPAM and CASL in practice
The whitepapers

Request a whitepaper and we will email it to you — along with nothing else unless you ask.

04 in the series
01Whitepaper · ABM

The Buying Committee Playbook: ABM for mid-market teams

A practical structure for account-based marketing when you do not have an enterprise budget — which accounts, which roles, which channels, in what order.

  • Building and tiering a target account list
  • Committee mapping and coverage targets per tier
  • Orchestration calendars and the metrics that matter
02Whitepaper · Intent data

Intent Data, Decoded: sources, signal quality and activation

What intent data can and cannot tell you, how to judge a provider, and how to wire signals into outreach so they change who gets contacted and when.

  • Where intent signals come from and how each can mislead
  • A scorecard for evaluating intent providers
  • Activation playbooks for SDR, ads and email
03Whitepaper · Syndication

Content Syndication Without the Junk Leads

Why syndication earned its reputation for low-quality leads, and the program design — filters, assets, verification and follow-up — that fixes it.

  • Qualification filters and verification before delivery
  • Choosing assets that attract buyers, not students
  • Measuring syndication on meetings, not downloads
04Whitepaper · Compliance

Compliant B2B Data: GDPR, CAN-SPAM and CASL in practice

The rules that govern B2B outreach in Europe, the US and Canada, translated into the list, consent and suppression practices a campaign actually needs.

  • Lawful basis and consent, region by region
  • Suppression, opt-out handling and record keeping
  • Questions to ask any data or outreach vendor

Rather talk it through than read it?

We will walk you through how any of these applies to your ICP, your data and your pipeline target.

Book a strategy call