Resource library
01 / 03
Resources · Webinars

Working sessions fromthe campaign floor.

Forty-five minutes on one problem, taught by the people running the programs — the numbers, the mistakes and what we changed. No product tour, and live Q&A at the end of every session.

Intent data without the noiseBuilding an ABM program around the buying committeeContent syndication that sales will actually follow upDeliverability in 2026: getting B2B email into the inboxReporting marketing ROI your revenue team will trustLaunching into a new region: data, compliance and channel mixIntent data without the noiseBuilding an ABM program around the buying committeeContent syndication that sales will actually follow upDeliverability in 2026: getting B2B email into the inboxReporting marketing ROI your revenue team will trustLaunching into a new region: data, compliance and channel mix
The sessions

Register interest in a session and we will send you the next date and the joining link.

06 in the series
01Session · 45 min

Intent data without the noise

How to separate real buying signals from background research, and turn what is left into an account list your SDRs will actually work.

  • First-party, third-party and bidstream intent compared
  • Scoring intent by recency, frequency and topic fit
  • Turning a surge into a sequenced outreach plan
02Session · 45 min

Building an ABM program around the buying committee

Most ABM programs reach the champion and stall. This session covers mapping the full committee and coordinating channels so every role hears the right thing.

  • Tiering target accounts against your closed-won pattern
  • Mapping committee roles and coverage gaps per account
  • Coordinating email, LinkedIn and phone on one timeline
03Session · 45 min

Content syndication that sales will actually follow up

Why syndicated leads get ignored, and the qualification filters, asset choices and follow-up timing that turn a download into a conversation.

  • Qualification filters agreed with sales up front
  • Which asset types attract buyers rather than researchers
  • The follow-up window, and what to say in it
04Session · 45 min

Deliverability in 2026: getting B2B email into the inbox

Authentication, domain warm-up, list hygiene and sending cadence — everything between your sequence and the primary inbox, in the order it breaks.

  • SPF, DKIM and DMARC set up correctly, not just present
  • Warm-up schedules and sending limits per domain
  • Reading bounce and complaint data before it costs you
05Session · 45 min

Reporting marketing ROI your revenue team will trust

Moving the conversation from MQL counts to sourced and influenced pipeline — what to instrument, how to attribute it, and how to present it.

  • Tracking delivered leads through to closed-won
  • Sourced versus influenced pipeline, defined honestly
  • A one-page report sales and finance both accept
06Session · 45 min

Launching into a new region: data, compliance and channel mix

What changes when a program crosses a border — reachable audience size, consent rules, language and the channels that work locally.

  • Sizing the reachable audience before committing budget
  • GDPR, CAN-SPAM and CASL differences that change the plan
  • Local channel mix and language for the first 90 days

Want a session run for your team?

We run private versions of any session against your own ICP and data, with your marketing and sales leads in the room.

Book a strategy call