Content syndication has a reputation problem earned by programmes run without filters or follow-up. This report separates what actually predicts conversion from what buyers of syndication have been told to optimise.
Asset types, qualification filters and follow-up timing that convert syndicated leads into meetings.
Which assets produce leads that convert, which qualification filters are worth their cost in volume, and how quickly follow-up has to happen before a syndicated lead stops responding.
No filter, asset or targeting choice moved conversion as much as how fast the lead was contacted after download. Programmes following up within two days outperformed identical programmes that waited a week.
Campaign-level data from syndication programmes we executed, with conversion tracked through to accepted lead and meeting rather than stopping at the download.
If your syndication is producing leads nobody works, the fix is usually operational rather than a targeting change. Follow-up capacity is the first thing to check.
The programs behind the numbers in this piece.
We will send the report and review where your current programme is losing conversion between download and follow-up.
Request the report