Webinar promotion campaign setup
The whole promotion built and run for you — positioning, copy, channel mix and a schedule paced against the event date, so registrations build steadily instead of arriving in one spike you cannot react to.
Registration driven from your ICP through email, content syndication and targeted outreach — with volume committed in writing and the attendee engagement data delivered after the event, not just a headcount.
Every deliverable below is part of the standard engagement.
The whole promotion built and run for you — positioning, copy, channel mix and a schedule paced against the event date, so registrations build steadily instead of arriving in one spike you cannot react to.
We review the page registrations actually land on and tell you what is costing you sign-ups — form length, the value proposition above the fold, speaker credibility, the mobile experience — with specific changes rather than general principles.
Registrants are drawn from a verified audience built to your ICP filters, not from a general opt-in pool. If the event only makes sense for a specific seniority or region, that is enforced at targeting rather than discovered on the attendee list.
Registrations are delivered as they come in — not in a batch the day before — with the volume commitment tracked openly against the target so you always know whether you are on pace.
Attendance is where the useful data starts. You get who showed up, how long they stayed, what they asked and how they answered your poll questions — so follow-up is prioritised by interest rather than sent to everyone equally.
Four to six weeks is the usual runway. Under three weeks the audience does not have time to plan around it, and registration volume drops noticeably.
The shortfall is made up or credited on terms agreed before launch — the volume commitment is written into the order, not offered as a best effort.
Yes, though targeting narrows to the travelable region and the runway usually needs to be longer. The mechanics are otherwise the same.
You keep your platform — we drive registration into it and pull the attendance and engagement data back out afterwards.
We will review your goals, agree the qualification criteria and come back with a plan you can hold us to.
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