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Industry 05 · FinTech

Reach financial buyersunder real scrutiny.

Financial services buyers operate under regulatory obligation, and every vendor decision carries audit consequences. Campaigns here have to be precise, compliant and prepared for a procurement process that is genuinely adversarial.

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By the numbersLidespy
Typical enterprise cycle
9–18 mo
Lawful basis documented per region
100%
Committee roles mapped per account
9
Delivery and reporting cadence
Weekly
On this page
01A committee with a regulator behind it→02Long, gated and evidence-driven→03Programs built for a regulated audience→04Compliance is a targeting constraint, not a footnote→
A committee with a regulator behind itLong, gated and evidence-drivenPrograms built for a regulated audienceCompliance is a targeting constraint, not a footnoteA committee with a regulator behind itLong, gated and evidence-drivenPrograms built for a regulated audienceCompliance is a targeting constraint, not a footnote
Who we reach
CFOTreasuryHead of Payments

Banking, insurance, payments, and financial services technology

How we work this sector
01A committee with a regulator behind it02Long, gated and evidence-driven03Programs built for a regulated audience04Compliance is a targeting constraint, not a footnote
01

A committee with a regulator behind it

Financial buying committees include functions that exist to say no. Risk, compliance and vendor management are not obstacles to route around — they are stakeholders who need their own evidence.

CFO, treasury and heads of payments on the commercial case
Risk and compliance on regulatory exposure
CISO and third-party risk on vendor assessment
Procurement on contract terms and exit provisions
02

Long, gated and evidence-driven

Deals move through formal gates with documentation requirements at each one. The cycle is measured in quarters, and pipeline forecasting that assumes otherwise consistently disappoints.

Formal vendor risk assessment as a distinct stage
Proof of regulatory alignment required early
Budget cycles tied to fiscal and audit calendars
Incumbent displacement slowed by migration risk
03

Programs built for a regulated audience

Regulatory change is the most reliable trigger in this sector. Content that helps a team meet an obligation earns a conversation that a product pitch will not.

Regulatory-change content mapped to specific obligations
Peer benchmarking against comparable institutions
ABM into named institutions with a compliance driver
Executive roundtables in place of open webinars
04

Compliance is a targeting constraint, not a footnote

Outreach into financial services is scrutinised, and consent provenance may genuinely be asked for. Every record we deliver into this sector carries its lawful basis and source with it.

Lawful basis documented per region before launch
Consent source and date attached to every record
Institution-type and regulatory-regime targeting
Suppression maintained rigorously across programs
Services that fit

The programs that work best in this sector.

Account-Based Marketing (ABM)
Target your most valuable accounts with precision. We build buying committee maps, identify key decision-makers, and orchestrate coordinated outreach across email, advertising, and human channels.
Audience Intelligence
Before you spend a dollar on outreach, know exactly who to reach. We build verified audience profiles using business intelligence platforms, intent data, and human research to give your campaigns a targeting advantage.
High-Intent B2B Data
Access verified, permission-based B2B contact databases built for outreach. Every record is validated, enriched, and matched to your ICP — no recycled or low-quality lists.
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Reach regulated buyers without compliance risk.

We will show you the audience we can reach in your target institutions, and the lawful basis behind it.

Book a strategy call