Proven campaigns that drove real pipeline.

31% bounce rate on legacy lists inherited from three previous vendors, with no consent records and duplicate accounts across two CRMs.

Full ICP remap, verified rebuild from source, suppression pass against existing opportunities, then CRM-synced delivery with weekly re-verification.

Legal blocked outbound entirely — no documented lawful basis per market and no defensible audit trail for existing contact records.

Consent-aware data build with lawful basis documented per market, localised sequences reviewed by counsel, and a suppression and retention policy handed to their legal team.

Every deal single-threaded through one champion. When the champion moved, the deal died — average committee coverage was 1.4 people per account.

Buying committee mapping across all 120 accounts, then coordinated plays hitting CISO, SOC lead and procurement with role-specific content in sequence.

180k records accumulated over five years, unknown decay, and a marketing team afraid to send to any of it.

Tiered verification by seniority and recency, records past recovery archived rather than deleted, and a quarterly refresh cadence set up against their CRM.

A monthly thought-leadership webinar averaging 40 registrants, mostly existing customers, with no measurable pipeline contribution.

ICP-matched promotion via email and syndication, a pre-event nurture track, and post-event routing that split attendees from no-shows into separate SDR sequences.

A new product with no category presence, targeting hospital committees where the buying cycle runs three to five stakeholders and nine months.

GTM strategy defining three personas and a messaging framework, then a 90-day launch program combining syndication for awareness and SDR outreach into named IDNs.